Google Inc. continue to extend its business tentacles. This time, the search engine is the world’s largest acquired Picnik, a virtual photo editing site online. That means, Google has captured three businesses in three weeks.
Picnik, based in Seattle, currently employs 20 staff. Google interested in acquiring five-year-old company is because they provide software that allows users to edit photos directly from the browser, without having to bother installing additional software.
Unfortunately, Google does not publish the value of this acquisition.
Since the advertising sector to recover from the crisis, Google’s primary business in the field of Internet search is more profitable. Not surprisingly, Google does not seem to run out of funds to continue to annex the Internet business.
Last October, Google’s Chief Executive Officer Eric Schmidt said his company will acquire an average one company each month and make a big deal every one or two years.
Last month, Google bought a social search engine called Aardvark and email service for mobile web named reMail. Since September 2009, Google has acquired eight companies.
Google spokesman Andrew Pederson reported via email that Picnik team is now based at the Google headquarters in Seattle and will work with Google’s Picasa group. Picasa itself is a photo sharing service in a virtual world acquired by Google since 2004.
No major changes enacted in Picnik, but did they plan to do integration and adding new features. This was expressed by Brian Ax, Google’s director of Product Management.
In a teleconference on Monday (1/3/2010) and then, Google’s Chief Financial Officer Patrick Pichette confirmed that Google did was to strengthen its business in line with the company’s business conditions improved.
Since its founding until now, Google had acquired 62 companies. The value is the largest acquisition when buying online advertising firm DoubleClick for U.S. $ 3.1 billion.
Google also has successfully acquired a number of big names in cyberspace. Call it, FeedBurner, Blogger.com, and YouTube. (http://seoblog.web.id)
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Tags: Andrew Pederson, Brian Ax, business, Chief Executive Officer Eric Schmidt, Chief Financial Officer Patrick Pichette, Google, google inc, pichette, Picnik, Seattle, U.S., virtual photo
